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World’s 30 Hottest Brands

Advertising Age has selected the World’s Hottest Brands, a list of 30 brands succeeding on a global, regional, and local level.   According to the advertising industry’s bible, their goal was “not to...

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Li Ning: Make the Change

Chinese sports brand Li Ning has unveiled a new logo and slogan as it continues to pursue its global expansion aspirations. The new slogan Make the Change replaces the previous Anything Is Possible,...

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